The idea behind the brand is to convey to visitors the artistic philosophy of the graphic designer, who wanted to “open their eyes” by trying to broaden their vision of the world around us without forgetting any detail.
“I don't teach art, but philosophy and psychology of art.
I don't teach how to paint but how to see, how to open your eyes."
The brand structure follows a horizontal trend, forming a square area overall. The brand is composed of a “moe” logo - acronym for MY OPEN EYES, a pay off “Josef Albers: interaction and experience lab” to finish the writing “my open eyes” on the left side.
The brand can also be used with just the initial “m” and the lateral writing “my open eyes” as for example in the app interface.
Silvia D'antona - psychologist
Project Type:
BRAND IDENTITY
The concept of this logo is the representation of our body is divided into two halves, the right and left side. Both characterized by different organs and functions.
Both closely connected to each other. Emotion and rationality, instinct and reasoning, heart and head.
Yet every element in our body works like an orchestra, whose director is our brain and in which everything must collaborate in balance, so that the result is harmonious music, which corresponds to our health (physical and mental).
Every logo has its own story that represents it and this is what makes them unique, authentic.
I have always supported the idea that the logo is the most important part of any business and that
every detail of it must be studied down to the smallest detail.
